BEJEWEL ME BABY, ONE MORE TIME! -

Posted by Glam Insider on 25th February, 2011

The only thing in the universe that's more precious than a piece of jewelry is - the arrival of a newborn. The excited welcome of an endearing presence walking into the world is a bejeweling emotion, literally! That is why the birth of a baby is one sure-shot occasion specially reserved for the acquisition of gold. Because it is only something as pure as gold that a doting mother trusts to go anywhere near her precious bundle of joy. Jewelry is also long associated with everything auspicious and an addition to a family is the epitome of good fortune. Now baby jewelry has dominated the shelves since memory allows; whether it's the dool (earrings) that first pierce that delicate skin, bal angthi (baby rings) that initially slip into those teeny fingers or the mangati (the traditional gold bracelet with black beads) - the hint of black that acts as a ward against the evil eye. Purchasing these authentic, very first pieces of jewelry that go around a baby is every proud parent's greatest joy.

Baby-gifting is of great importance in our country; every baby's barsa (naming ceremony) or mooh dikhai (when you visit the baby for the first time) or the recently-started phenomenon of baby-showers facilitates offering of a gift as beautiful and treasured as that little person in the spotlight; jewelry is the only item that does justice to the pristine exquisiteness of a cherubic one's cherished face. Along with traditional tokens that are up for constant grabs, PNG is on a perpetual endeavor of introducing to the market, exclusively interesting patterns in every jewel arena. Introducing cartoon characters and their etchings in the jewelry frame is our next step towards this niche audience. So ornaments with reflections of various kiddie attractions from our very own Pune's Chintu to the internationally heroic Superman will be closer to a baby than ever before.